Controversy in advertising is really nothing new, and if the controversy is intentional, the purpose is to be hard-hitting and get a point across in a harsh and direct manner.
Some advertisers use images to hit hard, some use words, which is a more subtle way as the image is usually not in the least offensive, so you have to stop and read the ad to see the controversy.

Cultural differences mean that some adverts that appear controversial or offensive to you, may not offend someone from a very different cultural background.So there will, no doubt, be advertisements in this showcase that you find controversial, offensive, rude or in very bad taste, and others that will not affect your moral senses whatsoever – it is going to depend very much on your culture.

Arano: Blind Taste Test

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Coco-de-Mer Erotic Boutique

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WWF: Baby

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Rasayana Tea

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Keimling Vegetarian Restaurant Chain

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Silk Soft

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Playstation 2: Scars

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Playstation 2: Panties

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Monster.com: Wrong Job, Barber

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Sisley: Fashion Junkie

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Samusocial: Asphaltisation

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French Aids Awareness: Scorpion

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Pink Ribbon: Survived

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Vaticano: Fire

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Children and Adolescents Reference Center: Peter

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France24: Couple

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CONAC Chilean Corporation Against Cancer: Brown

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Adam le Adam, Community For The Elderly: Hangman’s Noose

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Brita Water Filtration Pitchers: Brunette

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Volkswagen Touran: Kidnapped

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Anything & Whatever Soft Drinks: Farm

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Roy Awards: Eyes

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FAADA: Woman

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Ligue Internationale Contrele Racisme et Lantisemitisme: Cleaning Lady

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Der Doctor Guerrilla: Brain

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Marie Claire: Mouth

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Good Parent: Girl

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PIA! (Peace in Action): Chad T-Shirt

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Australian Mitochondrial Disease Foundation: Stay in Bed Day: Bed

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IndyAct: Snow Leopard

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Deutscher Tierschutz Bund e.V.: Animal Rights, Pig

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MTV Serbia: Teen Mom

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Just Liquid Hand Wash: Maggots

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Deutsch: Crotch

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Bucharest Traffic Police: Meet New People, Stretcher

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Diesel: Scorpion

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Action Group for World Solidarity: Talent

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CPD Prevention and Citizenship: Grave

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Toyota Prius: Killer

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St Matthew-in-the-City: Wine

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Bianco: Men

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France ADOT: God

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Luxor Hot Tubs & Saunas: KKK Vs Afro

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Onida: Hitler

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Tamayo Museum: Heart

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Hell Pizza: Hell Cross Bun

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Amnesty International: Swimming

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Amnesty International: Weight Lifting

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Samsung WF338AAB: Ink

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Association de Defence Contre le Tabac: Girl

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International Society for Human Rights: Burka

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JBS Mens Underwear: Nurse

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McDonald’s: Baby Ronald

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McDonald’s: Individuals

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Backerei Troller: Really Good Bread

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Diet Coke: Tiny Behind

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Antonio Federici Ice Cream: We Believe in Salivation

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Antonio Federici Ice Cream: Immaculately Conceived

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Eden Wasabi Chips: Pinching

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Viagra: Holes

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Eshe Streetwear: Brainwashin’ Brian

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IP Press Men’s Magazine: Kennedy Assassination

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Conclusion

Were you stunned by many of these advertisements, or did you find most of them quite acceptable? There is no doubt that there are certain subjects that are used to shock, such as hard-hitting adverts including children, animals, historical characters such as Hitler, sex, etc. There are also some advertisers who nearly always use shock tactics to get their point across, such as Amnesty International, and PlayStation 2 went through a shocking-ad campaign.
Please share your thoughts and opinions with us – let us know which of these adverts affected you most and which you found to be very mild advertising.

Source: http://www.onextrapixel.com/2012/01/04/60-more-extreme-and-controversial-ads-to-stun-you-again/